Skip to content
Come run with us at the Run Wild 5k and 10k >
Person hugging a pine tree in the middle of a forest. A man and woman sitting outside on the ground, lovingly gazing at each other, while their light brown and white puppy poses for the camera. Tall trees with yellow leaves and sunlight peeking through that are out of focus.
Person hugging a pine tree in the middle of a forest. A man and woman sitting outside on the ground, lovingly gazing at each other, while their light brown and white puppy poses for the camera. Tall trees with yellow leaves and sunlight peeking through that are out of focus.

our story

Committed to extraordinary

We have a single purpose: to create and sustain extraordinary places that shine brightly for generations to come.

Rayonier owns large stretches of land in the southern and northwestern United States and in New Zealand. We’ve carefully managed this land for decades, sustainably growing and harvesting timber. And in locations such as northeast Florida, where economic growth is generating a need for new homes and workplaces, our mission is not only to meet this need but to apply a level of thoughtfulness and design that uplifts the lives of residents, strengthens the local economy, improves civic infrastructure and protects the natural environment.

Through our subsidiary, Raydient Places + Properties, we are the master developer of Wildlight. And we’re bringing to life a long-term vision for a new kind of town, embracing the spirit, history and spectacular nature of the Florida Lowcountry.

Exterior of the Rayonier Corporate Headquarters building with wood slate accents. Tall trees with light peeking through.

How we think, what we strive for

A green illustrated icon depicting an arrow hitting bullseye on a target
Start with a purpose

To improve lives, the landscape and the larger community.

A green illustrated icon indicating multiple people
Be people centered

Design for human scale to inspire the human heart.

A green illustrated icon indicating two footprints
Think big, act small

Pursue grand ideas with small, powerful steps.

A green illustrated icon indicating focusing on an item
Simplify and clarify

Because the best places have a clear, reductive sensibility.

A green illustrated icon depicting a listening ear
Listen

Give people what they want even if they can’t articulate it.

A green illustrated icon depicting a clock
Think timeless

Create resilient places that get better over time.

A green illustrated icon depicting a leaf
be organic

Be part of the region’s natural evolution and ecosystem.

A green illustrated icon depicting a forward facing arrow
be forward leaning

Provoke convention. Break through to the new and the now.

A green illustrated icon depicting scales
stay balanced

Vision and action. Art and science. Magic and logic.

A green illustrated icon depicting a smiley face
commit to comfort

Rather than status, design for comfort and connection.

A green illustrated icon depicting a plus sign
embrace “plus”

Never stop asking: how can we make it better?

A green illustrated icon depicting a checkmark within a shield outline
build on trust

Be honest. Keep our promises. Don’t forget our purpose.

Higher vision,
greater resources

To create an extraordinary place, you have to put in an extraordinary effort. It requires a bold plan matched by an equally bold commitment. A deep investment of talent, time and capital. There aren’t many organizations capable, or perhaps willing, to operate in this way. We’re proud to be one of them.

Real community

To us, there’s a difference between building a community and building community. We look for opportunities to partner with other organizations that can help us create places that are more vibrant, enriching and alive. In Wildlight, for example, we’ve joined with UF Health and the YMCA to weave health and wellness right into the fabric of the community. It’s all about finding the larger themes and natural synergies that bind us all together.

Deep-rooted sustainability

When you’re part of a century-old tree-growing company, caring for the planet is simply part of your DNA. At Raydient, we believe that conservation and community go together naturally, each one enhancing the other. And in Wildlight, our concern for the fragility of nature and the preservation of natural places is expressed in a growing number of community features and initiatives.

Water conservation

Reused-water irrigation and regional scale wetlands system preservation

Transportation

Walkable community design and electric vehicle charging stations

Tribute Architecture

Honoring local design innovation, integrating regional and natural materials

Community and Inclusivity

Housing mix, community activation, health and wellness programming

Stewardship District

A special purpose governance to manage and sustain environmental and community resources

Sign up for updates

*Mandatory fields.